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Selling guide

Are you looking to sell a property but not sure where to start?

Please read our step by step guide to the process of selling a property to find out everything you need to know.

Market appraisal

1Market appraisal

It is critical that your property is priced correctly the moment it hits the market as you only get one chance to make a first impression. The aim should be to sell your property at the best possible price in a timescale that suits you. Being market leaders in the areas that we cover we are renowned for achieving goals such as these. Our expert valuers all have many years experience, giving you a great insight into the current market place, and ultimately advise you as to what marketing strategies will work best for your own set of individual circumstances. 

Call our office or complete our online property valuation request form.

Choosing an estate agent

2Choosing an estate agent

There are a number of factors worth considering when appointing an agent.Consider asking agents the following questions when having your market appraisals:

  • How many similar properties have you sold and what prices did they sell for?
  • How long did they take to sell?
  • How many buyers have you got looking in my price range?
  • Where will you advertise my property?
  • Which redress scheme do you belong to?
  • What estate agency qualifications have you/your staff got?
  • What charges do you make apart from your agency fees?
  • Can I see a copy of your terms and conditions?
  • How do you check that buyers can afford my property?
  • Will you accompany buyers on all the viewings?
  • Do you do weekend and evening viewings?
  • How will you follow up with prospective buyers after they've viewed the property?
  • Are floor plans and pictures included in my property details?
  • Most importantly, you should trust them and believe in their ability to get the job done!

Instructing a solicitor

3Instructing a solicitor

You should instruct a solicitor prior to placing your property on the market. The length of time a sale can take to go through can fluctuate, so it makes sense to appoint an experienced and efficient solicitor as early on as you can. This gives you time to prepare and gather all the information required to sell your property which could make a big difference at a later date, particularly if a chain develops above.

Please contact our office for recommendations on local solicitors.

Preparing your property for viewings

4Preparing your property for viewings

To enable us to show your home in its best possible light, it's worth considering any DIY improvements that have a positive impact, such as potentially de-cluttering rooms. See our guide to Preparing your home.

Now it's time to create the marketing material that will entice prospective buyers to view your home; we consider ourselves to be very good at this and will ensure your home is captured beautifully. We will help stage each room to produce the highest quality photography and floor plans - all of which will be used in all marketing channels.



Making sure your property is seen by the largest number of people is where we really shine.

Through our website, and all of the major property portals, we utilise the very latest tools including video and online content, social media and all conventional means of local advertising, email and SMS Alerts.

We utilise the very best methods when marketing property. Professional Photography, Drone photography, scaled floorplans, guided video tours and feature video tours along with the option of marketing your property from our London office located on Park Lane ensure that your property not only looks its very best but is promoted and marketed in every place possible.

Let the viewings commence

6Let the viewings commence

Most home sellers prefer to leave a key with us to take advantage of us accompanying the viewing and help sell their home.

Our valuers will advise you on the best marketing strategy for your specific property according to the market conditions and may suggest an open day or block viewing to maximise interest.



We find prospective buyers are more comfortable being open and honest with an objective and non-biased person who can point out the benefits of your property in a relaxed and informative way. We'll discuss this with you during regular weekly update calls and following every viewing, comparing how the sale is going to the wider market at that time, and fostering a relationship of trust with you by making recommendations for a better sale based on honest viewing feedback.

The best sales offer

8The best sales offer

The moment we receive an offer you will be notified both verbally and in writing. We will communicate thoroughly the full situation, including the buyer's position and financial status.

Any conditions or potential complications will be explained from the outset to ensure that the sale runs smoothly and that it complies with your preferred timescale.

Often, the best offer is not necessarily the best offer. This can depend on loan to value percentages, agreements in principles, the length of a potential chain to give but a few examples. Our expert negotiators will advise and give detailed information on each potential buyers set of circumstances. 

Offer agreed and solicitors instructed

9Offer agreed and solicitors instructed

Congratulations! You have accepted an offer and the sale can begin.

As your estate agent we will absorb much of the administration work and communication throughout the sale. We will prepare a memorandum of sale and send this out to all parties, including both solicitors.

To ensure a sale runs smoothly through to completion with your designated sales negotiator.

Not only will your sales negotiator monitor your sale but will also monitor any chain you are involved in to make sure your moving process is as smooth as possible.



We generally request that a buyer should have a mortgage survey booked within two weeks of a sale being agreed. We have tremendous knowledge of the local property market and will use this to assist in providing the relevant comparable properties to the buyer's surveyor. Should any issues be raised, we will organise for the suitable reports or quotations to be carried out to satisfy the buyer and their mortgage company.

Exchange of contracts

11Exchange of contracts

Once all enquiries have been answered and a formal mortgage offer received by the buyer's solicitor, exchange of contracts can take place. This step involves your purchaser paying a deposit usually 10% of the purchase price. Upon receipt of a contract signed by both parties, this deposit will be telegraphically transferred to the seller's solicitor. This is a real milestone in your property sale as it's when the sale becomes legally binding and a completion date is agreed and set at this point. .



Completion is when the balance of funds arrives with your solicitor. Once they have confirmed safe receipt, they will then contact us to confirm that the keys can be handed over to your buyer - the new home owner.

Congratulations, your property is now sold!

Bob Chana

Bob Chana

Suky Chana

Suky Chana

Alex Harding

Alex Harding

Associate Director
Graham Sheardown

Graham Sheardown

Associate Director

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